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Insights: Wi-Fi networks & Bluetooth solutions for Business Intelligence

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Data: improving business, stimulating growth and optimising staff performance

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Wherever traffic and people are, we can execute the analytics

Our Wi-Fi and Bluetooth solutions offer insight into customer and visitor movements for venues including shopping malls, smart buildings, health care centres, leisure facilities, public and semi-public locations, traffic, events and airports. From data to insights to greater effectiveness.

SERVICES

Traffic

Up to 70% of all traffic can be traced measuring Wi-Fi and Bluetooth signals, therefore yielding extremely reliable results.
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Retail

Bluetrace provides all data for extensive retail performance analysis, free Wi-Fi services for customers and intelligent opportunities for Wi-Fi Tracking and Wi-Fi Marketing.
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Real estate

Bluetrace provides Wi-Fi for visitors of public and semi-public locations and the events business. It is proving an increasingly valuable Wi-Fi tracking solution for service and crowd control.
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Leisure

Bluetrace provides opportunities for Wi-Fi Marketing and promotions & advertising. Visitor counts, dwell time, location and traffic will all help improve business quality and efficiency.
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Airports

Data can be used to optimise businesses through crowd control and other applications. Busy (semi) public places with commercial potential can use this for business intelligence purposes.
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Bluelink

Starting today Bluelink can offer quick, reliable and affordable internet connection by means of installationpoints throughout the country. A direct line of sight and Bluelink is therefore always possible.
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WiFi users index

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Shopping mall index

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Shopping district index

‘Our services are used at various locations and in different situations.
We are able to serve all these clients and meet their specific needs.’

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Wi-Fi for data

  1. Access Points, a.o.
    Bluetrace routers or Cisco, Belkin, a.o.
  2. Non-personal Big Data storage
    Ordening Big Data, collecting data, storaging data,
  3. Analysing, interpreting and reporting
    Business Intelligence, dashboard, insights, trends, prediction, learnigs, …
  4. Stimulate businesses and growth
    Planning, staffing, routing, cost-efficiency, improving results
Drukwerk
Home-Wi-Fi-as-a-Service

 

Wi-Fi for service

  1. Access Points, a.o.
    Business areas, shopping, edu, health, public, .…
  2. Services for your customer / visitor
    Internet access; searching, shopping, mail, chat, working, enjoying
  3. Marketing & information tool
    Newsletters, offers, tickets, discounts, Facebook, landing pages, …
  4. Data: group behaviour
    Can be used for analytics of bricks to improve your services or business rules

 

REFERENCES

  • “The system effectuated by Bluetrace allows us to optimize our staff planning. We can also see whether shops are in the right locations and whether our staff service levels are up to par. In order to ascertain this, we measure visitor times. In the future, we will use more elaborate projections to plan the deployment of ‘live’ staff.”
    BAS Group
  • “The system realized by Bluetrace has made us future proof and capable of supporting all digital services: free WI-Fi, security cameras, digital screens, building management systems, smart LED lights... In short, everything. This is enhanced with measuring and counting (unique) visitors via Wi-Fi”. We can also provide supplemental services to tenants, cashier links, pin, but also unique visitors and shop traffic information”.
    CBRE Global Investors
  • "We are delighted to partner with Bluetrace to bring such an innovative and cost-effective solution to the UK market. The system not only provides real time journey time information, it is also ideal for pedestrian and cycle monitoring, or for footfall monitoring of crowded areas such as retail outlets, sports arenas and concert venues."
    Richard ToomeyManaging Director Traffic Technology Limited

CLIENTS